Ecommerce website and UI design for JD Williams popular online gift shop.
In the lead-up to Christmas, a festive theme was applied to the Brilliant Gift Shop landing page, maximising use of promotional areas and the many ways to navigate around the site.
With an abundance of information and promotional areas to consider, all have been designed to drive conversion. In addition to this, a gift finder widget was created, making it easier for users to find what they’re looking for.
Although no longer live in this format, this case study represents the site’s design as originally launched.